But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales. The Ultimate Sales Letter, 4th Edition by Dan S Kennedy – Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is. 14 Feb The Ultimate Sales Letter, 4th Edition by Dan S. Kennedy, , available at Book Depository with free delivery worldwide.

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Dann your free lesson today! Who are they angry at? Say the same thing twice or even three times! Goodreads is the world’s largest site for readers with over 50 million reviews. Dan Kennedy is a genius. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Contains just enough mindset stuff to understand what it takes to sell something, but also practical enough contains templates and checklists to ship your salesletter without overthinking.

You’ve successfully reported this review. The Ultimate Sales Letter, 4th Edition: Find something for the reader to get salss about. Hacking Growth Morgan Brown. Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country.

Among other things, he provides: Study good fiction and fiction writers so you can write good stories and create good storylines for sales letters. You also enhance your credibility.


Jun 26, Eric rated it it was ok Shelves: Old but still valid arguments sakes how to write a great ad copy. No trivia or quizzes yet.

The Ultimate Sales Letter, 4th Edition : Attract New Customers. Boost your Sales.

We use cookies to give you the best possible experience. Home Contact Us Help Free delivery worldwide. Kennery case you had illusions to the contrary, no one is sitting around hoping and praying that he will receive your sales letter. List every possible feature and benefit, then organize them by importance. Instead… focus… on the relative minority… who will be interested… write for the buyer, not the nonbuyer.

The Ultimate Sales Letter : Dan Kennedy :

Second, the author is freaking annoying. Traction Jonathan S Walker. Lots of great ideas that are still relevant today. Want something accademic, just unapplied theory? To see what your friends thought of this book, please sign up. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? This book is a must-read for anyone in sales, marketing, or who owns their own business. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.

Do they have their own language? What are their top three daily frustrations? No, cancel Yes, report it Thanks! For impulsive readers, use headings, images, and callouts. Do the exercises and write, write, write. Astrophysics for People in a Hurry. May 26, Matthew rated it really liked it. And he shows how to write copy that any business can use.

He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his 1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations.


Feb 05, Sven rated it it was amazing Shelves: Embarrassingly although in marketing online myself now for a few years But too many sales letters end up in the junk file or the wastebasket.

Kennedy believes in doing the work rather than taking shortcuts. Start you’re own business. Show the prospect something interesting, appealing, or desirable, then snatch it away and have it play hard to get. Writing copy that sells is not a creative act so much as it is a mechanical process, adhering to formulas, and assembling essential component parts within a reliable framework. Brand Media Strategy A.

Item s unavailable for purchase. Kltimate ratings by Goodreads. May 02, Vitor Braga Pereira Santos rated it it was amazing. Feb 22, Pavel Godiaev rated it liked it.

By Dan S Kennedy.

Look at the flaws and disadvantages of your product, service, business, or proposition as problems and obstacles as building blocks in a believable, interesting, and persuasive message. Secrets of Hypnotic Xan Revealed.